We are excited to welcome aboard Kirstie Lassanske as our new Marketing Director!
Kirstie will work within the sales & marketing team and serve as a primary resource for our ongoing marketing needs. She will take on a host of responsibilities to further develop and implement our current & future planned brand strategies. She will also provide feedback from customer surveys and case histories of what our customer needs and pain points are to aid in our research & development efforts. Kirstie will work closely with our Sales team; providing them with appropriate tools, materials, and presentations while developing and delivering marketing and communications strategies for the organization to provide a continuous analysis of a competitive environment and consumer trends.
Kirstie joins our team as a business savvy, growth-hacking marketing, and communications professional with years of progressive experience across a broad range of marketing functions and varied industry segments. She has a proven ability to combine vision, ingenuity, and strong business acumen with well-developed project management and leadership qualities to support rapid go-to-market efforts, product launches, and branding/rebranding initiatives, further positioning CCS in the material handling industry with our products and services for success.
Kirstie graduated from Missouri State University with a Bachelor of Science in Business; Marketing, Advertising & Promotions. Kirstie currently resides in St. Louis, MO with her Labrador, Jaxxson and German Shepherd, Whitley. In her free time, Kirstie enjoys exploring nature, volunteering at her local animal rescue, cooking and participating in 5K’s.
Welcome to the team Kirstie, we are excited to have you on board!